Plan a month of social posts in one sitting

Themes first, posts second. A workflow that gives you a calendar you'll actually keep.

Written by Tauri on 14 September 2026. About 7 minutes to read.

The hard part of social media isn't writing a post. It's deciding what to post, every day, forever. AI can take the deciding off your plate if you give it a structure to fill.

Step 1: Pick four content pillars

Pillars are the recurring topics your business can always talk about. A bakery might use: behind the scenes, this week's bakes, baking tips, and customer moments. If you're not sure, ask:

Find your pillars

My business: [WHAT YOU DO, WHO YOUR CUSTOMERS ARE, WHERE YOU ARE].
Suggest 6 content pillars I could post about every week without running out of ideas. For each, give one sentence on why my customers would care. I'll pick 4.

Step 2: Generate the month

Build the calendar

My 4 pillars: [LIST THEM]
I post on [PLATFORM] [NUMBER] times a week.
This month includes: [EVENTS, HOLIDAYS, LAUNCHES, SALES].

Create a calendar for [MONTH] as a table with columns: date, pillar, post idea (one line), format (photo, carousel, short video, text), and what I need to prepare (e.g. "photo of the oven at 6am").
Rotate the pillars evenly and put the events on the right dates.

Step 3: Write captions in batches of five

Ask for captions a week at a time, not a month. You'll catch tone problems early, and you can feed back what's working.

Write the captions

Write captions for days [X–Y] of the calendar.
Voice: [3 WORDS, e.g. warm, cheeky, local]. Here's a caption I've written before that sounds like me: [PASTE ONE].
Keep each under [N] words, end with a simple question or call to action, and suggest up to 3 hashtags.

Keep it real

The posts that perform best are still the ones only you could make: your face, your workspace, your actual customers (with permission). Let AI do the planning so you have time for those.